Influence Marketing

The influencer approach to marketing is a slow-and-steady one. Unlike traditional marketing, businesses need to be willing to invest the time to develop honest and authentic relationships with their influencers. And, often, the results aren’t measured in dollars and cents, but in the acquisition of new brand loyalists. It can be difficult to gauge success without a bank statement to back it up.

While the actual marketing requires time and personal attention, managing campaigns and influencer relationships doesn’t have to be. Finding the right people to work with, monitoring campaigns, measuring success (or failure)—these are all important tasks. But that doesn’t mean they have to make big demands on your time. That’s what software is for. In the same way that accounting tools save you time in counting your money, leaving you free to focus on earning it, influencer marketing platforms reduce the time-suck of the administrative tasks that can distract you from reaching your goals.